Here are few common scenarios:

a) For anyone sending emails – Every now and again we communicate via emails from desktop and mobile devices. There are times when we need to paste long links in email clients (Outlook, Gmail etc) such as newsletters but end up as “broken links” when it arrives at the recipients end, this issue is common due to its length that breaks up in email posting. Our service can solve this problem.

Also, would you like to send an email with this ugly long link (all the query strings and slashes) like:

http://www.amazon.co.uk/apple-iphone-16gb-sim-free-smartphone-space-grey/dp/B00NQ15NOI?SubscriptionId=AKIAI5J2OOIRZWDLAOWA&tag=kdtec-mob-21&linkCode=xm2&camp=2025&creative=165953&creativeASIN=B00NQ15NOI

OR shorten it as http://www.myminiurl.net/iphone-6

b) For Affiliates – Online marketers can hide their affiliate links via our service; masking link is a method to serve one set of content to the search engine spiders, and then serving different content to “human” visitors. It’s obvious that marketers don’t want to reveal affiliate links to the web visitors. Different content can be served based on IP and/ or geo-targeting.

c) For Businesses – Any companies would want to promote links sharing especially in social media channels and measure its performance. With our platform, any business owners can categorise, compile, share and monitor all live clicks data, where they came from (referrers), traffic source by countries and more. These types of analytical data will provide useful insight to companies about how, when and where customers are coming from and their interests. Most importantly, you will be equipped with knowledge, knowing which advertising platform is working and which ones aren’t delivering to avoid costly advertising revenues. When it comes to Internet Marketing or SEO, there is no pot luck, you need to get the strategy right the first time and our tool will act as a springboard for your business growth.