We’ll start with the obvious since it’s the advice you’re most likely to have already heard online: “the money’s in the list!” People keep saying the same old thing because it’s true.
You might be thinking you should focus on getting search engine traffic, or hits from social media, but the bottom line is that, although this works, you can never fully control whether Google chooses to place your site at the top of the search results, or whether Facebook chooses to show your updates to all your fans.
An email list is something you have a lot more control over. If your site disappeared from the search engines overnight, you could still make a living from your email list. Plus, email marketing is a more direct way to get in touch with people than social media or search engine marketing – people are far more likely to hear what you have to say (even though you do still need to work hard to earn their trust).
Remember, the best time to start your email list was yesterday. Failing that, start today!